UTM Builder
Build tracking URLs with UTM parameters for your marketing campaigns.
About the UTM Builder
The UTM Builder constructs campaign tracking URLs by appending standard utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters to your link. With consistent UTM tags, analytics tools can tell you exactly which newsletter, ad, or social post drove each visit and conversion.
Building UTMs by hand invites typos and inconsistent naming that fragment your reports. The builder assembles the URL correctly every time, with proper encoding of every value.
How to use it
- Paste the destination URL of your campaign.
- Fill in source (e.g. newsletter), medium (e.g. email), and campaign name.
- Optionally add term and content for ad-level detail.
- Copy the generated URL and use it in your campaign.
Frequently asked questions
What do source, medium, and campaign mean?
Source is where the traffic comes from (google, newsletter), medium is the channel type (cpc, email, social), and campaign names the specific push (spring_sale).
Why keep UTM naming consistent?
Analytics tools treat "Email", "email", and "e-mail" as three different mediums. Consistent lowercase naming keeps reports aggregated and readable.
Do UTM parameters change the destination page?
No. They are ignored by the server for routing and only read by analytics scripts.
Are my campaign URLs stored?
No. The URL is assembled locally in your browser and never sent anywhere.